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School of Management, Mae Fah Luang University | Home

Bachelor of Business Administration Programme

(28,600 Baht per semester; 228,800 Baht per programme)

The Business Administration programme aims to meet the human resource requirements of businesses and to develop the human resources capability to manage, analyse and apply knowledge with wisdom, merit, and moral virtues for success in the graduates' careers, for social development in a changing environment, and for competition in the modern business world.

Objectives:

After completing the programme, graduates will be able to:
  • Have knowledge and expertise in the business administration and management fields under the current human resource needs.
  • Have the abilities and skills in business administration and be able to apply management skills for implementing into their future career effectively.
  • Have creativity for self-development to become future leaders and managers who are able to perform within business globally and economically according to the current trends.
  • Have morals and ethics in their career and personal life.
  • Have interpersonal skills and the ability to adapt to working with cross-cultural business organisations.
  • 3 Optional Major Tracks
    • Entrepreneur
    • International Business
    • Marketing

Interesting Subjects:

  • Innovation and Technology Management
  • Business Management in ASEAN Countries
  • International Business and Border Trade Management
  • Human Resources Management

Career Opportunities:

  • Business Consultants
  • International Business Developer
  • Entrepreneurs, etc.

Core Courses

  • Foundation Mathematics for Business
  • Elementary Accounting 1-2
  • Microeconomics
  • Macroeconomics
  • Statistics for Business Research
  • Principles of Marketing
  • Principles of Business Management
  • Business Finance
  • Business Laws

Major Required Courses

  • Managerial Accounting
  • Human Resources Management
  • Organisational Behaviour
  • Quantitative Analysis
  • Production and Operations Management
  • Business Ethics, Financial Management
  • Marketing Management
  • Business Research
  • Business Venture and Entrepreneurship
  • International Business Management
  • Professional Experience
  • Strategic Management

Major Elective Courses

  • Project Feasibility Study and Evaluation
  • Consumer Behaviour
  • Service Marketing
  • Retail Marketing
  • Agricultural Product Marketing
  • Business Psychology
  • Dimension of Leadership
  • Work Motivation and Productivity
  • Organisation Development
  • International Trade
  • International Finance
  • Export - Import Management
  • Cross-Culture Management
  • Innovation and Technology Management
  • Marketing Research
  • Strategic Brand Management
  • International Marketing
  • Business Management in ASEAN Countries
  • Special Topic in International Business
  • Introduction to Logistics and Supply Chain Management
  • International Business and Border Trade Management
  • International Business Laws