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School of Management, Mae Fah Luang University | Home

Bachelor of Business Administration Programme in Tourism Management

(28,600 Baht per semester; 228,800 Baht per programme)

This programme aims to produce graduates with theoretical academic knowledge and capability in general tourism business management, as well as the principles of business, emphasising the importance of developing students to be the prospective entrepreneurs with tourism management skills and knowledge of professional operations in the tourism and hospitality industry and related businesses. Students will be able to use information technology and have morality and ethics in order to succeed in their careers and for social development.

Objectives:

After completing the programme, graduates will be able to:
  • Have knowledge and skills in managing the tourism industry.
  • Have service operation management skills as well as communication and technology skills for the tourism industry.
  • Have entrepreneurial skills in the tourism and service industry with concern for sustainability.
  • Have morality, ethics, responsibility and accountability in cross-cultural situations.

Interesting Subjects:

  • Principle of Professional Tour Guide
  • Ecotourism
  • ASEAN Tourism
  • Fundamentals of Events and MICE

Career Opportunities:

  • Tour Guides
  • Travel Agency/ Tour Operators
  • Entrepreneurs
  • Related Businesses in Airline, Cruise Line, etc.

Core Courses

  • Principles of Accounting
  • Introduction to Economics
  • Statistics for Business Research
  • Organisation and Management
  • Principles of Business and Finance
  • Human Resources Management
  • Business Venture and Entrepreneurship for Service Business
  • Strategic Management for Service Business

Major Required Courses

  • Personality Development for Tourism Industry
  • Sustainable Tourism
  • Tour Business Operation and Management
  • Research Methodology for Tourism Industry
  • Fundamentals of Event and MICE
  • Principle of Professional Tour Guide
  • Ecotourism Management
  • ASEAN Tourism
  • Tourism Resource Management
  • ASEAN Cross-cultural Communication for Service Business
  • Seminar in Tourism Management
  • Co-operative Education
  • Tourism and Hospitality Industry Marketing
  • Service Psychology and Service Operation Management
  • Professional Ethics and Laws for Tourism and Hospitality Management
  • Tourist Behaviour
  • Information Technology for Tourism and Hospitality
  • Introduction to Tourism and Hospitality Industry

Major Elective Courses

  • Tourism Development Planning
  • Special Interest Tourism Management
  • Religious Tourism Management
  • Heritage Tourism Management
  • Creative Tourism Management
  • Community Based Tourism (CBT) Management
  • Fundamentals of Passenger Transportation
  • Souvenir Business Management
  • Ethnic Tourism Management
  • Border Crossing Tourism (BCT) Management
  • Airlines Business Management
  • Tourism Logistics Management
  • Small Medium Tourism Enterprise (SMTEs) Management
  • Fundamentals of Special Events and Recreation Management
  • Incentive Travel Management
  • Professional Convention
  • Coordination, Exhibition Management
  • Convention Facilities Design and Management
  • Venue Management and Logistics for MICE Business
  • Hotel and Lodging Management
  • Accommodation Management for Leisure
  • Food and Beverage Operation and Management
  • Health and Spa Tourism Management
  • Gastronomic Culture